SaaS Platform
About project
SaaS platform that facilitate seamless management of products, clients, and sales of businesses across various industries.
The Approach
Using Jakob Nielsen’s UX principle of Matching the System to the Real World, CareerRobo app is created to eliminate the "discovery deficit" caused by abstract career tools. The app is around Gen Z's native digital habits rather than forcing them into traditional, institutional career frameworks.
What I did
Market Research
Competitive analysis
User survey
Flow diagrams
Wireframes
Prototype
High-fidelity UI
Accessibility evaluation
Existing Research
The Data
The SaaS industry has experienced significant growth over the past decade. According to a report by Grand View Research, the global SaaS market size was valued at over USD 158 billion in 2020 and is expected to reach USD 307.3 billion by 2028, with a compound annual growth rate (CAGR) of 10.5%.
The Problem
Businesses such as real estate agents and food chains encounter challenges in effectively managing vast amounts of client and product information due to the sheer volume involved.
Competitive Analysis
I analysed 3 most popular platforms in the field - looking both at the user experience and negative app store comments to find patterns
Problems from the comments
User Survey
I conducted a survey among real estate agents or restaurant manager who needs a solution to manage their business more efficiently on Facebook.
What’s the most important factor you take into account when using a platform to manage your business?
7
80%
Career Assessment Accuracy
Generic quizzes, little real clarity
High school students often lack a clear picture of their own strengths and interests, and the generic quizzes most tools offer don't close that gap. 80% say these assessments gave them little to no real clarity on what path might suit them.
75%
Personalized Pathways
One-time results that never adapt
Most career platforms, service or assesment give a one-time result and never adapt as a student's interests change or deepen. 75% say the guidance they received felt static and didn't evolve with them.
60%
Real-World Industry Insight
Little exposure to the actual day-to-day
Students rarely get an honest look at what a job actually involves day-to-day, beyond a title and a salary range. 60% say they had little to no real exposure to what the work is actually like before committing to a path.
34%
Mentor/Counselor Support
Mostly left to figure it out alone
Most students are left to figure out their career path largely on their own, with little access to real human guidance. Only 34% felt they had meaningful mentor or counselor support when it mattered most.
Notable Comments
For me, the most important is to save all the information of my clients!
HANA
Propertybase User
The platform we currently use make it hard for me to navigate to control my property listings.
Marina
Zillow Premier User
I wanna see the dashboard of all marketing campaigns that I run in one place.
JOHN
Uber Eats User
Initial research shows
An increasing demand exists for a user-friendly, cost-effective solution that allows businesses to handle their products and customer data efficiently.
User Flow
To out line all the necessary functionality I created a simple flow diagram of the main tasks users can do. One of the flows is shown below.
Main Client Flow
Low-fidelity Wireframes
Once the flow is established , I stared creating the low-fidelity wireframes of the main flow.
High-fidelity UI Design
Once the initial flow was complete. I started by creating a couple of the main screens of the app. I started by defining the fonts and colors
Color palette
Accent, primary, secondary, background
Main CTA button color
Font
Plus Jakarta Sans
High-fidelity dashboard screens for a multi-user business management platform serving restaurant and real estate workflows.
Figma File
A snapshot of my Figma file.
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